Production Stops on Marshmallow Peeps — But There Are Plenty for Easter
March 30, 2020 10:59AM CDT

WARMINSTER, PA – APRIL 18: Pink and yellow Marshmallow Peeps are seen April 18, 2003 in Warminster, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps, is celebrating the 50th anniversary of Marshmallow Peeps, and now produces more than one billion individual Peeps per year. Last Easter, more than 700 million Marshmallow Peeps and Bunnies were consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps: eat them stale, microwave them, freeze them, roast them and use them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors. (Photo by William Thomas Cain/Getty Images)
It wouldn’t be Easter without Peeps — those pastel sugar-coated, marshmallow chicks that fill baskets every year. But while Just Born, the Pennsylvania-based candy company which makes the sticky sweets, has temporarily shuttered due to COVID-19, the company assures everyone that their Peeps are safe. That’s because this year’s supply of Easter peeps was already produced and shipped to stores before the company closed down.
Just Born, which also produces Mike and Ikes and Goldenberg’s Peanut Chews, expects to reopen April 7.